Parent
Engagement
Opportunities
Capture the attention of high school student parents.
Parent Engagement
For over thirty years I’ve worked as an enrollment professional asking this burning question – How can we identify and get our message directly to parents?
We know parents are key to student engagement. Parents coordinate campus visits, and steer students to completing the application process. Wouldn’t it be great to identify those parents early in the process and communicate directly with them?
At JBellavance Consulting we’ve partnered with a national database management company to identify parents of high school students and communicate directly with them. There are two options available to every institution – 1) Identify and communicate with parents of your current student prospects; or 2) Identify and communicate with new prospective parents you don’t currently have in your pool. With our customized predictive model you’re assured of reaching the right parents! Every new prospective parent record comes with a predictive model score to assure your purchasing only the best prospective records. The cost? – a third of your traditional student prospect list sources.
Using our customized predictive model we show clients the volume of parents they’re missing. The above table identifies the top households most likely to respond to our client’s outreach. 82% of their students could be found in just 20% of potential households. All outreach is targeted to a client’s desired geography and can be targeted to the actual household. You don’t need every household in the zip code, just those most likely to engage your institution.