Student Search
Engagement
Students reading institution’s emails.
Increasing Student Engagement
After a brief conversation with this regional, public university JBellavance Consulting identified a new opportunity to reach prospective students.
The Challenge
Like many institutions, this university was struggling to get prospective search students to engage with them. Email open rates were low and student inquiries from search were minimal.
The JBellavance Solution
At JBellavance Consulting we discussed the client’s student profile, reviewed their previous messaging, and discussed new outreach possibilities. We determined the university was a great candidate for AP® student outreach. JBellavance identified 5K potential AP students for outreach and designed messaging befitting AP students. The campaign generated over 1,000 new inquiries.